Modern organizations have developed an excessive focus on human beings as logical and emotionless beings at work - seeing us as no different than the computers on our desks - to the detriment of understanding and improving the way that people actually think. It's time to commit ourselves to the craft of using our brain. Learn how developments in neuroscience have given us insights into the inner workings of the mind, some of those discoveries reinforce coaching concepts that have been around for over a century, while others have novel and exciting implications on how to best utilize your most important, and very finite resource: your mind. We’ll explore the limitations of the mind, as well as strategies to amplify its effectiveness and answer questions like why stand ups should be in the morning and why that member of the team is just so resistant to your helpful suggestions.
http://submit2012.agilealliance.org/files/session_pdfs/Wetware_Craftsmanship.pdf