Agile2012

Agile development helps make us more responsive and flexible in building products, but how do we make sure we are building the right product? Unfortunately, simply asking the customer and getting them involved in the effort is usually not enough. Great products surprise customers by addressing needs that customers often cannot articulate. For Product Owners and Agile/Lean team members that want to infuse their projects with a unique product vision capable of disrupting markets and delighting customers. Prioritization becomes clear when the vision is a tool rather than a generic platitude.
http://submit2012.agilealliance.org/files/session_pdfs/VisionTool.pdf