“How do I make my managers more Agile?” “How can I convince developers to educate themselves?” “How can I make customers more cooperative?” “How do I start a European network of Agile and Lean practitioners?” When transforming organizations and other social systems people usually encounter obstacles. And these obstacles very often involve changing other people’s behaviors. Of course, we cannot really _make_ people behave in a different way. We also cannot really make people laugh, and we cannot really make people happy. But… we can certainly try! This session is about *Change Management 3.0*. It is a new change management “super model” which views organizations as complex adaptive systems and social networks. The Change Management 3.0 supermodel wraps various existing models (*PDCA*, *ADKAR*, *Adoption Curve* and *The 5 I's*). It lists a few dozen hard questions that can help people in their attempts to change the behaviors of other people in an organization and beyond. No matter whether you are a manager, Scrum Master, Product Owner, software developer or writer, anyone will find it useful to know how to change the world around them. For example, some of the questions that will be considered are... • What Are the Crucial Steps? • How Do You Get Feedback? • How Do You Make It Desirable? • What Makes It Sustainable? • Who Will Be the Innovators? • How Will You Deal With Skeptics? • What Is the Group Identity? • Can You Incentivize Good Behavior? • Etc...
http://submit2012.agilealliance.org/files/session_pdfs/How to Change the World v2.0 (USA).pdf
