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Thursday, August 16 • 1:30pm - 3:00pm
ScrumMaster: The Coach Approach: Alida Cheung, Derek Hawkes

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After introducing and teaching agile to a team or an organization, many of us encounter the challenge of acceptance and making the practice stick. Equally important is the fostering of sustainability and continual induction of newcomers to the culture. A change in behavior / culture is essential; but it is subtle and tricky. Behavioral change comes about with the shifting of belief as well as being. As ScrumMasters, we play a central, powerful, and influential role in this transformation. We are “in the trenches” with our teams day in and day out. We are the embedded Agile coaches. Our being and doing are instrumental to building highly effective, collaborative, and self-organizing Scrum teams. How do we inspire our Scrum teams to embrace the mechanics and treasure the Agile values without pushing, driving, or enforcing? How do we support them in their process adaptation while keeping the principles, and eventually enjoy the flow and joy of collaboration? While this session is tailored for the ScrumMaster, the concepts and the techniques can be applied by anyone in the organization.

avatar for Alida Cheung

Alida Cheung

Alida is a Senior Program Manager and ScrumMaster at Salesforce.com, and was one of the first ScrumMasters and a key member of the Salesforce.com Agile Rollout Team during the R&D organizations enterprise-wide “big bang” transformation to agile. Since then she has worked with... Read More →

Thursday August 16, 2012 1:30pm - 3:00pm CDT
Ft. Worth 3-4