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Business Value and Working With Stakeholders [clear filter]
Monday, August 13
 

9:00am

Is It Worth It? Using A Business Value Model To Guide Decisions: Kent McDonald
Product Owners are expected to consider the question "Is it worth it?" about their projects. This question is difficult to answer because the answer changes as you proceed through the project and gain more knowledge about the purpose, considerations, costs, and benefits involved in a project. Kent helps attendees explore a tool they can use to help organize the necessary information to answer the “is it worth it?” question on a regular basis. This interactive session demonstrates how teams can create a value model to make an initial decision about whether to pursue a project, and then utilize that model as knowledge grows throughout the project to revisit the question and confirm whether the project is on the right course, or if changes need to be made.
http://submit2012.agilealliance.org/files/session_pdfs/Is It Worth It_Agile2012.pdf

Speakers
avatar for Kent McDonald

Kent McDonald

Agile Practice Lead, B2T Training
Kent J. McDonald uncovers better ways of delivering value by doing it and helping others do it. His more than 15 years of experience include work in business analysis, strategic planning, project management, and product development in a variety of industries including financial services... Read More →



Monday August 13, 2012 9:00am - 12:30pm
Dallas 3-4

9:00am

The Product Partnership: Using Structured Conversations to Deliver Value: Ellen Gottesdiener, Mary Gorman
Are your stakeholder conversations less than optimal? Are your user stories alone insufficient for preparing & delivering the right software? Is everyone clear on business value? Learn effective, efficient, & creative ways for product stakeholders to converse as “product partners” for continual value delivery. In small teams, holistically analyze product needs & make just-in-time decisions on what to deliver next. Experience how to engage in “structured conversations” to explore, evaluate, & decide on high-value options for the next delivery cycle-at any level of agile product planning
http://submit2012.agilealliance.org/files/session_pdfs/Tutorial-PreReading-TheProductPartnership-Agile2012(Gottesdiener-Gorman).pdf

Speakers
avatar for Mary Gorman

Mary Gorman

VP Quality and Delivery, EBG Consulting
Mary coaches teams and facilitates agile product discovery workshops. She trains business, customer and technology stakeholders in collaborative practices essential for defining high value products. Mary speaks at industry conferences and writes for the Agile, business analysis and... Read More →
avatar for Ellen Gottesdiener

Ellen Gottesdiener

Product Coach, EBG Consulting, Inc.
Ellen is a Product Coach and CEO of EBG Consulting focused on helping product and development communities produce valuable outcomes through product agility. Ellen is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery... Read More →



Monday August 13, 2012 9:00am - 12:30pm
Ft. Worth 5-6

1:30pm

Agile Inception Deck - 10 questions you'd be crazy not to ask before starting your project: Jonathan Rasmusson
Software is one of those unique activities that combine design, construction, art, and science all rolled up into one. Teams face thousands of decisions and trade-offs every day. And without the right context or big-picture understanding, it’s impossible to make the right trade-offs in an informed or balanced way. The agile inception deck is a lightweight project chartering tool that gives teams the **why** behind what they are doing. More than that it defines a common vision of success upfront, and makes sure everyone is aligned before the project begins.
http://submit2012.agilealliance.org/files/session_pdfs/99-inception-deck.pdf



Monday August 13, 2012 1:30pm - 5:00pm
Ft. Worth 5-6
 
Tuesday, August 14
 

11:00am

Stop Listening to Your Customers! Techniques for Deeper Customer Understanding: Brandon Carlson
Agile practices such as ATDD, TDD, and On-site Customer have gone a long way to help us build better products but are they sufficient? Even after all these years, we still wind up building products with lackluster results. Through more data driven requirements techniques we can better utilize our IT dollars to produce better software, tailored to the needs of our users. In this session, we'll take a look at some of the existing Agile techniques for eliciting requirements and how we can improve them by ignoring our customers and using data to refine product requirements.
http://submit2012.agilealliance.org/files/session_pdfs/stop-listening-to-your-customers.pdf

Speakers


Tuesday August 14, 2012 11:00am - 12:00pm
Ft. Worth 5-6

1:30pm

Strategies for Agile Portfolio Management: Kenny Rubin
Traditional portfolio management frequently uses principles that are at odds with agile thinking. For example, believing that people should be 100% utilized might lead to us to start many simultaneous projects leading to high levels of team-member multitasking. Managing a portfolio according to these principles all but guarantees a continuous stream of impediments that interfere with team-level agility and sub-optimizes delivered value. In this session I discuss strategies for aligning portfolio management with agile development to ensure a better end-to-end flow of value.
http://submit2012.agilealliance.org/files/session_pdfs/Rubin_Agile_2012_Strategies_for_Porfolio_Management.pdf.pdf

Speakers
avatar for Ken Rubin

Ken Rubin

Managing Principal, Innolution
Ken Rubin is Managing Principal at Innolution, a company that provides Scrum and agile training and coaching to help companies develop products in an effective and economically sensible way. A Certified Scrum Trainer, Ken has trained over 24,000 people on agile and Scrum, Kanban... Read More →


Tuesday August 14, 2012 1:30pm - 3:00pm
Ft. Worth 5-6

3:30pm

Questions not Stories: Build a business-value oriented team: Adrian Howard
User Stories are a fantastic agile tool, but they are not the only way for the product owner and team to reach a mutual understanding of what needs to be delivered. This workshop explores the use of hypotheses and experiments from the Lean Startup community. We see how using hypotheses instead of stories brings advantages to the development team, the customer, and the user. Stop telling stories about your product - start asking questions.
http://submit2012.agilealliance.org/files/session_pdfs/questions-not-stories-placeholder.pdf

Speakers
avatar for Adrian Howard

Adrian Howard

Quietstars
Adrian Howard is passionate about building effective teams and great products. He co-founded Quietstars to help organisations do that using Lean, Agile and User Experience practices. You'll find Adrian working with startup and product development teams — doing everything from... Read More →



Tuesday August 14, 2012 3:30pm - 5:00pm
Ft. Worth 5-6

3:30pm

The product owner role is a stupid idea: Improving how we handle customer requests: Jeff Patton
My team takes a lot of time to write user stories in a standard format, what else can we do to develop a good backlog? Aren’t user stories just slimmed down use cases? How does the team start work if you don’t do requirements gathering? What alternatives have you seen to having a product owner/customer proxy on the team? What are the characteristics of a good product manager?

Speakers
avatar for Jeff Patton

Jeff Patton

Chief Troublemaker, Jeff Patton & Associates
Jeff makes use of over 20 years of product design and development experience to help companies create great products.Jeff started in software development in the early 90s as a project leader and senior developer for a small software product company. There he learned that well written... Read More →


Tuesday August 14, 2012 3:30pm - 5:00pm
Texas C
 
Wednesday, August 15
 

9:00am

What's the Point of Story Points - A Business Guide to Agile Estimation: George Dinwiddie, Bob Payne
The use of story points originated with Extreme Programming, but have become a common “best practice” for planning on Scrum teams since Mike Cohn’s book, _User Stories Applied_, was published. The use of relative estimation is quite often, a mystery to product owners and management. We will explore how story points are used, misused, abused and determined on teams. This interactive session will explore the business value that story points support, and look at ways to achieve that value with or without points.
http://submit2012.agilealliance.org/files/session_pdfs/Agile2012-What's the Point Of Story Points.pdf

Speakers
avatar for George Dinwiddie

George Dinwiddie

Grand Poobah and Jack of All Trades, iDIA Computing, LLC
The promoter of the “Three Amigos” name for collaborative exploration of business requirements, George has worked with others to further the practical application of Behavior Driven Development (BDD). He helps organizations refine their business requirements to produce long-term... Read More →



Wednesday August 15, 2012 9:00am - 10:30am
Ft. Worth 5-6

11:00am

The Stakeholder Management Framework for Teams, Programs, and Portfolios: Drew Jemilo
Stakeholder management is one of the most important responsibilities of a Product Owner. It can also be one of the biggest land mines if you don't continuously inspect and adapt your planning and communication. How do you interact with your stakeholders based on their level of interest and the degree of influence the have over your team's success or failure? In this session, you will learn how to apply the stakeholder management framework to: 1. Identify, analyze, prioritize, and engage your stakeholders 2. Manage expectations through the continuous process of setting expectations, acting on them, reviewing them, and resetting them 3. Build your communication plan using the stakeholder mapping technique and the Net Promoter Score (NPS) to plot your sponsors, major stakeholders, minor stakeholders, and subject matter experts 4. Gain consensus with your stakeholders regarding their rights and responsibilities 5. Scale to the program and portfolio levels
http://submit2012.agilealliance.org/files/session_pdfs/Stakeholder Management by Drew Jemilo (Agile2012).pdf

Speakers


Wednesday August 15, 2012 11:00am - 12:00pm
Ft. Worth 5-6

1:30pm

Values of the Fittest - Taking Cash and Staking Claims: Allen Hurst, Chris Weldon
Are you willing to put everything on the line to squeeze every last dollar from your customers? Will you sacrifice quality to get that killer feature out the door? Will you ride the next trend in social media or focus more on premium features to grab those elite customers? What will your competition do? Values of the Fittest is a game that will challenge you and your stakeholders to take decisive actions to build software by maximizing value, minimizing risk, and minimizing cost. Time is of the essence. You have limited funds and need to deliver a product quickly to stay afloat. Opponents are capitalizing while your team wages civil war. Can your team find a common direction to deliver a better product in less time?

Speakers
avatar for Chris Weldon

Chris Weldon

Manager, Software Development, Wolters Kluwer
Chris Weldon is a passionate software craftsman, technical manager, and coach. As a manager and coach, it is his mission to understand each team members' career aspirations and help them reach their full potential. Chris works across the organization to build strong relationships... Read More →



Wednesday August 15, 2012 1:30pm - 3:00pm
Ft. Worth 5-6

3:30pm

How to Brainstorm : Lessons from Design Thinking: Jeremy Lightsmith
Do you know how to come up with the next great idea? How about just a good idea? Turns out there is quite a lot of knowledge out there about just that. In this workshop, we'll take you from where you are today, to visit (and use!) several effective techniques for coming up with a plethora of ideas (which by the way, is how you do it). We'll finish by introducing the most important part of brainstorming, the inspiration you gather before you start.
http://submit2012.agilealliance.org/files/session_pdfs/How to Brainstorm.pdf

Speakers
avatar for Jeremy Lightsmith

Jeremy Lightsmith

Agile Coach / Facilitator, Lightsmith Consulting LLC



Wednesday August 15, 2012 3:30pm - 5:00pm
Ft. Worth 5-6
 
Thursday, August 16
 

9:00am

Product Owner Snow and the Seven Angry Dwarfs: V. Lee Henson
Has darkness fallen over the Enchanted Forest? Do you feel like you are constantly trapped, being asked to do more and more with no means for escape? Is the Queen out to get your heart for not meeting expectations or being 100% predictable? If so, this workshop is for you! One of the greatest pitfalls in the Agile world is coming to the table at sprint or iteration planning meeting without having stories prepared with the correct level of detail. Proper story preparation & release planning can help fix this situation. In addition, one of the most dreaded parts of great planning is effective estimation. This hands-on session/workshop will allow participants to learn the steps needed to prepare story cards with just enough information and the process of rapid release planning allowing them to give it a shot in a mock planning simulation. LEARN TO PLAN FOR ESTIMATE AND VALIDATE OVER 300 STORIES IN UNDER SIXTY MINUTES WITH TRIPLE VALIDATION ON THE ESTIMATES! This Session has been practiced and recorded a number of times. Come see for yourself how using Rapid Estimation Techniques Enables teams to move Much Much Faster and with Greater Accuracy.

Speakers


Thursday August 16, 2012 9:00am - 10:30am
Ft. Worth 1-2

9:00am

The Perils of Prioritisation : Simon Bennett
Many factors affect our ability to prioritise. Not the least of these is Decision Fatigue. Simply put, the more decisions you make, the less able you are to make good decisions in the future. This opens us up to the possibility that by forcing their Product Owners to groom the backlog, well meaning ScrumMasters and Agile Coaches may actually be making their backlogs worse! In this session we'll delve into the science behind how we make decisions, and the toll they take on us every single day. We'll then relate that knowledge to the challenges that "Product Owner" shaped individuals face during the life cycle of a typical Agile Project; as they come to terms with keeping their Stakeholders happy, their Backlog's Prioritised and of course their organisation's value maximised.

Speakers
SB

Simon Bennett

Managing Principle, LASTing Benefits
Simon is currently Managing Principal for LASTing Benefits (UK / Australia). LASTing Benefits is a boutique consultancy specialising in augmenting Lean and Agile adoptions with cognitive complexity and systems thinking techniques to create self sustaining organisational change... Read More →


Thursday August 16, 2012 9:00am - 10:30am
Ft. Worth 5-6

11:00am

Connecting Product Vision to Everyday Agile Work : Kelly Looney
Agile development helps make us more responsive and flexible in building products, but how do we make sure we are building the right product? Unfortunately, simply asking the customer and getting them involved in the effort is usually not enough. Great products surprise customers by addressing needs that customers often cannot articulate. For Product Owners and Agile/Lean team members that want to infuse their projects with a unique product vision capable of disrupting markets and delighting customers. Prioritization becomes clear when the vision is a tool rather than a generic platitude.
http://submit2012.agilealliance.org/files/session_pdfs/VisionTool.pdf

Speakers
avatar for Kelly Looney

Kelly Looney

30 year software veteran who has been everything from a developer to CEO. Part of the Smalltalk community prior to the Agile community. Worked with Adele Goldberg, Dick Gabriel,and Kent Beck while at ParcPlace Systems. Kelly has introduced Agile ideas to many organizations moving... Read More →



Thursday August 16, 2012 11:00am - 12:00pm
Texas 3

11:00am

How Much Will This Project Cost?: Johanna Rothman
It doesn’t matter if your project is agile or not. Someone wants to know the answer to this question before you’ve started. And, the larger the project or program, the more they want to know. It’s reasonable for people to want to know. And, it can be very difficult or impossible to provide an answer to this question. An iteration zero, no matter how long it is, will not provide you an answer. You can lead the organization by using the transparency that agile provides, and learning how to iterate and how to better the answer as you proceed.
http://submit2012.agilealliance.org/files/session_pdfs/How Much Will This Project.Cost.r1.pdf

Speakers
avatar for Johanna Rothman

Johanna Rothman

President, Rothman Consulting
Johanna Rothman, known as the "Pragmatic Manager," provides frank advice for your tough problems. She helps leaders and teams see problems and resolve risks and manage their product development. Johanna was the Agile 2009 conference chair. Johanna is the author of several books... Read More →


Thursday August 16, 2012 11:00am - 12:00pm
Ft. Worth 5-6

1:30pm

1000 Words - Illustrating Project Challenges with Visuals: Chirag Doshi, Tarang Baxi
A project can face varied challenges through its life, foreseen and otherwise - runaway scope, high defect volumes, depressed velocity, and many more. Addressing many of these first requires recognition of the problem and then action from one or more sets of project stakeholders. Telling the story with simple visuals can be a very powerful way to articulate a challenge (the what), the potential root causes (the why) and the options available to fix it (the now-what). In this workshop, participants will use role-play to go through such a project scenarios and try to tell their stories to other project stakeholders through visuals.
http://submit2012.agilealliance.org/files/session_pdfs/1000Words.pdf

Speakers


Thursday August 16, 2012 1:30pm - 3:00pm
Ft. Worth 5-6

3:30pm

Play the Customer Development Game: A lean approach to business model discovery : Adrian Howard
Agile teams are great at building what you want—but how do you know what your customers need? In this game-based workshop you learn how Customer Development lets you discover the right product before you build the wrong business. Customer Development, a core element of Lean Startup, provides an alternative to creating a Big Business Plan Up Front. You will learn how to incrementally build a business model—using lightweight descriptions of business hypotheses that you can test against real customers.
http://submit2012.agilealliance.org/files/session_pdfs/custdevgame-placeholder.pdf

Speakers
avatar for Adrian Howard

Adrian Howard

Quietstars
Adrian Howard is passionate about building effective teams and great products. He co-founded Quietstars to help organisations do that using Lean, Agile and User Experience practices. You'll find Adrian working with startup and product development teams — doing everything from... Read More →


Thursday August 16, 2012 3:30pm - 5:00pm
Ft. Worth 5-6